Running Industry Alliance (RIA) Podcast
This is the Running Industry Alliance (RIA) Podcast brought to you in association with supersonic.
“The podcast focuses on meaningful running industry content, with listeners benefiting from useful information, data and action points that can help propel their businesses forward, sharing peer to peer knowledge whilst showcasing the running industry and advancements beneficial for all”.
Originally the Running Industry Podcast (2020) hosted by Matt Ward, now having joined forces with RIA to become the collaborative podcast Running Industry Alliance Podcast (RIA) in association with supersonic from 2023 onwards. The business-to-business (B2B) collab series will encompass episodes featuring chats with various RIA Member guests “in conversation with” about the running industry.
This collaborative podcast is hosted by Matt as Anchor with Becs, Tom, Phil and other RIA Team rotating on episodes around various content and expertise.
Running Industry Alliance (RIA) is a member-based independent national trade (B2B) organisation built for purpose for the UK & Ireland Running Industry with global reach. Running Industry Alliance exists to collectively assist RIA Members to drive the Running Industry forward to improve the Sport and Business of Running, and holds the annual The Running Conference (TRC) as well as other RIA Member events.
Find out more here:
www.runningindustryalliance.com
www.therunningconference.com
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Running Industry Alliance (RIA) Podcast
Running Industry Alliance Podcast – Episode #21 featuring Jonny Murch and Karishma Riar - Redtorch - Global Running Culture Report 2025
🎙️ In this episode of the Running Industry Alliance Podcast, we’re diving into Global Running Culture 2025 – a first-of-its-kind collaboration between research and creative agency Redtorch and Running Industry Alliance (RIA).
Host Matt Ward is joined by Rebecca (Becs) Richardson (RIA CEO & Co-Founder) alongside Jonny Murch (CEO, Redtorch) and Karishma Riar (Head of Research & Insights, Redtorch) for a fascinating conversation on how running culture is evolving worldwide.
Together, we explore:
🌍 How cultural forces like social media, influencers, and innovation are reshaping running.
📊 Why some markets are brand-led while others are product-led.
👟 Key global themes including women-led running growth, creator-as-coach influence, and the rise of run clubs.
🇬🇧 Exclusive insights into the UK running scene – from parkrun to charity-driven content.
💡 How these findings can help brands, retailers, and event organisers make smarter, future-facing decisions.
This episode also lifts the lid on the collaboration between RIA and Redtorch, the unique methodology behind the report, and why data and cultural insight are central to the future of the industry.
🎧 Listen now and discover how the global state of running is changing – and what it means for your business.
📥 And you can download the full Global Running Culture 2025 report for FREE here: https://redtorch.sport/sport_on_social/global-running-culture-2025/
🗓️ Mention of The Running Conference presented by haku (7th to 9th December) and the role of Running Industry Alliance (RIA) in connecting brands, events, retailers, communities, charities, services, supplier and more.
There is a link on the homepage of the RIA website and the podcast is also available to listen to on all the major the platforms including:
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